Why Thai m-commerce funnels stall after OTP
A repeating leak in fashion and QSR classroom exports, timed on AIS and True, with resend buttons still sitting below the fold.
Notes from the observatory, not a publishing calendar
Four current pieces. They argue with classroom datasets and Thai calendar weather. None of them is a vendor roundup.
UTM hygiene for Bangkok media buys
How campaign language rots when LINE, Google, and affiliates each invent a dialect, and what a dictionary meeting actually looks like.
Session replay without the vanity cut
How to watch recordings without collecting highlight reels that flatter the product team and ignore timeout errors.
Songkran cohorts and false churn
Why April retention cliffs in Thai commerce apps are usually weather, and how to label them before the board meeting.