SEA Mobile Conversion Lab
A working method for first-session drop-off, Thai media-mix superstition, and presenting funnel truth to a sceptical commercial lead. Not a tool certification.
Pattaya teaching studio
Funnels leak in the hand, not in the deck.
Switch Nodehub trains product, CRM, and media teams to practise Mobile Funnel Analytics on paths that actually exist in Thai apps: OTP walls, LINE deep links, cash-on-delivery hesitations, and the quiet drop between install and first paid order.
2,140
session maps reviewed in class since 2020
NPS 61
last alumni pulse, not a leaderboard score
18teaching cohorts, mostly hybrid
37brand teams from SEA on the roster
11.11treated as a season, not a miracle
2 daystypical studio reply window
Flagship
SEA Mobile Conversion Lab opens the catalogue
Most visitors start here. It is the only programme we detail end-to-end: modules, limitation, instructor, and informational fee.
Voices
People who sat the lab, not a composite persona
Longer case write-ups live on Reviews. These three are short and uneven on purpose.
“Drop-off archaeology forced us to stop blaming the creative team for an OTP screen that took 14 seconds on AIS.”
The Attribution Without Guesswork workbook is blunt. I still disagree with how they treat SKAN as out of scope, but the UTM hygiene checklist paid for the seat.
★★★☆☆ · Verified learner · Lattice Studio
Useful on cohort charts. Less useful if your event dictionary is still a mess — they say that up front.
What we actually teach
Three habits, not a new dashboard religion
Name the leak before the channel
Install-to-OTP, OTP-to-first-order, and app-to-web return visits are different problems. We keep them on separate maps so media spend does not absorb product debt.
Seasonality is not churn
Songkran, payday cycles, and 11.11 distort retention curves. Cohort Retention Mapping treats those as calendar events, not as a story about lost love for the brand.
Present without theatre
Switch Nodehub drills a one-page readout a CMO can argue with. If a chart cannot survive a question about sample size, it does not leave the studio.
Journal
Notes from the observatory
Field writing, not a content calendar. Four current pieces sit in the journal index.
Why Thai m-commerce funnels stall after OTP
A pattern we keep seeing in classroom datasets from fashion and QSR delivery apps.
UTM hygiene for Bangkok media buys
How campaign tags rot when LINE, Google, and affiliate partners all invent their own language.
Studio hours
Write to Bang Lamung before you book a seat
Fees are informational. We do not take payment on this site. If a cohort date or a Lattice Studio retainer might fit, send a short brief.
Phone: 0815 773 598
info@switch-nodehub.digital